7 Ways to Turn One-Time Event Guests Into Annual Attendees

In this article in BizBash, Nth Degree Events discusses how to turn attendees into repeat guests.  Along with a group of seasoned event professionals we shared our insights on maintaining attendee loyalty. We emphasized the power of leveraging social media to engage event attendees year-round. And we highlight the strategy of repurposing content from past events across newsletters, social media, email marketing campaigns, and other channels to create a sense of FOMO (fear of missing out).

Nth Degree Events also underscoree the value of feedback in fostering attendee loyalty. By conducting surveys of past attendees and promoting the message “you spoke, we listened,” audiences feel valued and heard, which enhances their connection to the event. This method helps in tailoring future events to meet attendees’ preferences, thereby driving both repeat and new attendance.

Additionally, we advocate for using the event’s website to keep people informed by offering a notifications subscription option, allowing attendees to receive updates and exclusive perks for early sign-ups, further incentivizing their participation in future events.

See the full article at BizBash.

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