The information desk is one of the most valuable assets at any trade show or conference—yet its potential is often underestimated. Far from being a simple place for directions or lost and found, the info desk can be a central driver of attendee satisfaction, operational efficiency, and brand reputation.
When designed and managed with intention, the info desk becomes a high-impact engagement hub, connecting attendees with knowledgeable staff, providing valuable resources and directions, alleviating registration traffic, enhancing safety, and providing real-time updates. It also supports an event’s sustainability goals by replacing stacks of printed materials with digital, dynamically updated resources, ensuring that every attendee receives accurate and consistent information.
Nth Degree Events’ new white paper, Not Just Help Desk – Experience Desks, offers a deep dive into what makes an info desk truly effective. It explores staffing strategies, training approaches, and information management techniques, as well as the operational benefits of outsourcing. The paper also shares real-world examples of info desks solving on-site challenges, improving safety, and elevating attendee satisfaction while demonstrating that the info desk can be a strategic asset rather than a logistical afterthought.
Key learnings from the white paper include:
- What makes an effective info desk, from staffing and training to information management and strategic placement
- How outsourcing info desk management can free internal teams to focus on other high-priority tasks
- How info desks support sustainability efforts by reducing printed materials and providing dynamic digital updates
Download the white paper now to learn how to transform your info desk into a central pillar of event engagement, operational excellence, and brand reputation.