Panel Discussion Will Cover Innovative and Successful Event Sponsorship Tactics

June 16, 2023 – Nth Degree Events today announced that the company and its long-time client, RSA Conference, will be speaking at PCMA EduCon taking place June 25-28, 2023 in Montreal, Canada. The session will include Nth Degree Events’ vice president of strategic services Karen Daniele and Amy Hitchcock, senior manager of operations at RSA Conference. The session will be moderated by Kristi Casale, CMP, DMCP and past president of PCMA Greater Midwest Chapter.

What Achieving Win-Win Scenarios for All Interested Parties – Rethinking Sponsorship Sales
When: Monday, June 26, 2023, 11:00 – 11:45 a.m. local time
Where: Fairmont Queen Elizabeth Hotel, Montreal, Canada

The discussion will focus on maximizing revenue from sponsorship sales at your next event. No one achieves this by thinking only about themselves and potential sponsoring companies. Maximizing revenue calls for a more comprehensive approach that also takes into account your ultimate audience — your attendees. Most event organizers overlook this important — and common-sense — approach. To make your next event even more successful, you need ways to enrich the show environment and extend it, in both time and space, beyond the conference center and headquarters hotel, and outside of regular event hours. These extensions increase revenue potential, turn audiences into advocates, and create the buzz that fuels growth.

  • Learn how to apply a more holistic approach to your sponsorship program
  • Explore ways to create broader revenue-generating sponsorship offers
  • Find new and impactful ways to engage your audience through sponsored activations

About RSA Conference
RSA Conference™ is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities that help industry professionals discover how to make their companies more secure while showcasing the most enterprising, influential and thought-provoking thinkers and leaders in cybersecurity today. For the most up-to-date news pertaining to the cybersecurity industry visit Where the world talks about security.

About Nth Degree Events
At Nth Degree Events, we focus on delivering ideas that work and creating the world’s most impactful events and experiences to advance our clients’ personal and business success. We’re part of Nth Degree — the global trade show innovator — that manages more than 13,000 projects and event programs annually around the world.

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