Roadshows are a popular and powerful tactic for engaging customers in person. When executed strategically, they offer a unique opportunity to activate regional audiences, generate pipeline, and bring your brand to life in high-value markets.
But too often, roadshows fall short—draining resources, misaligning with go-to-market goals, or simply underdelivering on impact.
This new guide from Nth Degree Events “6 Roadshow Pitfalls to Avoid and What to do Instead” outlines six common pitfalls companies face when planning and executing roadshows and offers actionable advice to help you avoid them. Whether you’re launching your first tour or refining an existing program, you’ll walk away with insights to help every stop deliver measurable business value.
The white paper will cover topics such as:
- What to consider when determining locations
- How to tailor content and experiences to local audiences
- Smart ways to scale without burning out your team
- What KPIs matter—and how to track and communicate them
Download the new guide to turn your roadshow into a repeatable, scalable growth engine.
Get the Guide