Exerpted from Smart Meetings – May 5, 2023
When Covid-19 lockdowns pushed the world into all-digital interactions, they presented event organizers with a gift: the opportunity to test digital-only event strategies. Prior to the pandemic, we never had the data to compare a digital-only approach to events against in-person programming.
To be sure, the gift was forced upon us—the experiment was necessary. Because of it, we now have the data to make that comparison.
To learn more about what we learned, visit Smart Meetings.