In early 2025, Starbucks brought together more than 14,500 global leaders, managers, and partners for a multi-day leadership summit at Mandalay Bay in Las Vegas. It marked the company’s first global in-person gathering of this scale since 2019. The event needed to be immersive, efficient, and flawlessly executed—spanning six venues and integrating custom branding, logistics, scenic environments, and crowd movement for thousands of attendees.
With a large task ahead, lead agency Touch Worldwide needed a reliable partner to scale execution and achieve their creative vision.
Touch Worldwide turned to long-time collaborator Nth Degree Events to help bring the event to life with a combination of expert installation, logistical support, and dynamic project management. Together, they helped ensure Starbucks’ brand experience remained consistent and engaging at every touchpoint, from immersive environments and signage to furniture delivery and scenic installation.
Despite the complexity, scale, and tight turnaround, the Starbucks Leadership Experience 2025 was delivered on time and under budget, exceeding expectations across the board. Starbucks’ leadership praised the seamless attendee journey and consistent brand execution across multiple venues. With precise planning and execution, the Summit is now regarded as a benchmark for large-scale experiential events, demonstrating the power of aligning creative vision with operational excellence.
Audiences want experiences that engage their senses and emotions, and Nth Degree Events delivered. Partnering with Touch Worldwide, the team brought complex brand storytelling to life by managing the logistics and technical production of immersive environments like the Coffee Pavilion and Barista Championship. From large-format graphics to custom wayfinding and real-time tracking of assets, Nth Degree Events ensured every activation was purposeful, memorable, and fully aligned with Starbucks’ vision for the event.
Audiences want experiences that engage their senses and emotions, and Nth Degree Events delivered. Partnering with Touch Worldwide, the team brought complex brand storytelling to life by managing the logistics and technical production of immersive environments like the Coffee Pavilion and Barista Championship. From large-format graphics to custom wayfinding and real-time tracking of assets, Nth Degree Events ensured every activation was purposeful, memorable, and fully aligned with Starbucks’ vision for the event.
Nth Degree Events provides the glue that holds large-scale productions together, managing every operational and logistical detail to ensure a successful conference experience. Through meticulous pre-planning and agile project management, Nth Degree Events and Touch Worldwide worked seamlessly to keep all moving parts in sync, resolving challenges quickly and delivering a polished, impactful experience that exceeded expectations.
Nth Degree Events provides the glue that holds large-scale productions together, managing every operational and logistical detail to ensure a successful conference experience. Through meticulous pre-planning and agile project management, Nth Degree Events and Touch Worldwide worked seamlessly to keep all moving parts in sync, resolving challenges quickly and delivering a polished, impactful experience that exceeded expectations.
