Tenable, a cybersecurity leader best known for its vulnerability management solutions, wanted to raise awareness of its broader product suite among Chief Security Officers (CSOs).
They knew that face-to-face meetings with executive audiences were essential and that success would depend on creating high-touch environments that attracted top prospects and encouraged meaningful one-on-one conversations.
Tenable partnered with Nth Degree Events to create a high-touch, nationwide, exclusive experiential event series designed to educate and engage their audiences. They enlisted Nth Degree Events to create bespoke experiences and brand partnerships that evoked emotion, extended the company’s messaging, and connected and engaged their community and customers.
Nth Degree Events flawlessly coordinated high-profile partnerships with the NBA Boston Celtics, NHL St. Louis Blues, and Porsche—managing logistics, timing, and the interests of each brand and attendee. Every detail was thoughtfully crafted to maximize engagement and create lasting memories, from the gourmet catering and VIP treatment to the seamless integration of product messaging that included customized parting gifts for each attendee.
By curating highly targeted invite lists and providing a structured framework for meaningful interactions, Nth Degree Events helped Tenable educate its audience, build relationships, and drive high-quality sales leads, all while delivering ultra-premium experiences.
The event series proved to be a resounding success, giving the Tenable team the opportunity to network and connect with key CSO leaders from companies with a combined revenue of $155.88 billion and ultimately strengthening its sales pipeline. Thanks to the tailored approach engineered by Nth Degree Events, each event was crafted to resonate with the specific interests of executives in the selected regions, fostering genuine engagement and setting the stage for long-term relationships.
Immersive, local, high-value experiences are a powerful tool in reshaping brand perception and creating deeper customer connections.
Nth Degree Events meticulously curated the specialized brand partnerships in each location to draw executive and decision-making audiences. Our team created environments where attendees engaged with influential brands while given the opportunity to connect with industry peers. Our strategic approach not only delivered perfect experiential events but also enhanced the overall event impact, reinforcing the brand’s presence and delivering ROI.
Nth Degree Events meticulously curated the specialized brand partnerships in each location to draw executive and decision-making audiences. Our team created environments where attendees engaged with influential brands while given the opportunity to connect with industry peers. Our strategic approach not only delivered perfect experiential events but also enhanced the overall event impact, reinforcing the brand’s presence and delivering ROI.
Special events and networking opportunities foster meaningful connections and enhance the overall attendee experience. Nth Degree Events ensured that each local experience included touchpoints designed to encourage engagement and strengthen relationships.
Special events and networking opportunities foster meaningful connections and enhance the overall attendee experience. Nth Degree Events ensured that each local experience included touchpoints designed to encourage engagement and strengthen relationships.
Nth Degree Events managed every aspect of Tenable’s experiential event series with white-glove service from start to finish. In Nashville, we curated a private bourbon tasting paired with a chef’s table dining experience. Guests enjoyed a luxury suite at a Blues hockey game in St. Louis, courtside energy at a Celtics game in Boston, and a high-adrenaline Porsche driving experience in Atlanta. From strategy through flawless execution, our team ensured every detail was delivered on time, on budget, and at the highest standard.
Nth Degree Events managed every aspect of Tenable’s experiential event series with white-glove service from start to finish. In Nashville, we curated a private bourbon tasting paired with a chef’s table dining experience. Guests enjoyed a luxury suite at a Blues hockey game in St. Louis, courtside energy at a Celtics game in Boston, and a high-adrenaline Porsche driving experience in Atlanta. From strategy through flawless execution, our team ensured every detail was delivered on time, on budget, and at the highest standard.
