Google Cloud rapidly rose to prominence fueled by a range of marketing activities including a series of events. Chief among these were the flagship Google Cloud Next conference, summits and executive programs. The company needed a strategic partner to help navigate the competitive event landscape, pandemic pivot to all-digital programs and more.
Nth Degree Events joined forces with Google Cloud in 2017 with a focus on sponsorship sales. Working closely with the company’s internal team, Nth Degree Events created a series of innovative sales strategies and sponsor packages that enabled Google Cloud to deliver real value through both its in-person programming and virtual offerings.
In the first year, Nth Degree Events doubled revenue from Google Cloud Next sponsorships and continued that growth until the pandemic. Together, the two companies shifted strategies during the pandemic and maximized revenue from digital programs. They implemented diverse solutions like watch parties and other initiatives to reach Google Cloud’s unique audiences.
No matter what type of program, Nth Degree Events is able to customize unique sponsorship packages, strategy and sales tools that help maximize event revenue and deliver real value to partners. That’s true at the flagship event Google Cloud Next, hybrid satellite viewing parties and the high-touch executive forums orchestrated by Google Cloud around the U.S. and Europe.
No matter what type of program, Nth Degree Events is able to customize unique sponsorship packages, strategy and sales tools that help maximize event revenue and deliver real value to partners. That’s true at the flagship event Google Cloud Next, hybrid satellite viewing parties and the high-touch executive forums orchestrated by Google Cloud around the U.S. and Europe.
Google Cloud takes its partner ecosystem seriously. So does Nth Degree Events. We work side-by-side with Google’s partner team so they can focus on their core business. Partners receive significant value along the way including VIP management of benefit delivery, broad-based lead generation, high-level branding and much more.
Google Cloud takes its partner ecosystem seriously. So does Nth Degree Events. We work side-by-side with Google’s partner team so they can focus on their core business. Partners receive significant value along the way including VIP management of benefit delivery, broad-based lead generation, high-level branding and much more.
Nth Degree Events provides Google Cloud with a single source for everything sponsorship sales. That includes contracting, invoicing and collection services. We work to ensure that the event is completely paid for well before it even begins. One stop for $millions in conference revenue.
Nth Degree Events provides Google Cloud with a single source for everything sponsorship sales. That includes contracting, invoicing and collection services. We work to ensure that the event is completely paid for well before it even begins. One stop for $millions in conference revenue.
