As younger professionals become a growth demographic at NAA Apartmentalize, attendee and exhibitor needs have changed. Because NAA wants to stay ahead of trends and maintain Apartmentalize as the ultimate gathering for the rental housing industry, they recognized the need to identify and implement new ideas to enhance the experience for all stakeholders.
NAA partnered with Nth Degree Events to conduct a comprehensive event audit. Thorough reviews of NAA’s strategic plans, marketing programs and data gathering practices, combined with surveys, interviews, onsite evaluations, and a deep dive into industry trends provided insights into the Apartmentalize experience.
Nth Degree Events delivered a comprehensive audit report that identified the strengths of Apartmentalize and provided a roadmap of phased recommendations to improve five key areas of their event, including marketing, session formats, and networking. The findings provided NAA with the insights they needed to implement changes to their program and further cement NAA as the leader in the space.
Strategy is at the core of every successful event. While our event audit confirmed that Apartmentalize is loved as an annual education conference and industry reunion, it also uncovered opportunities to creatively delight attendees, leading them through the Apartmentalize experience with greater intentionality and personalization.
Strategy is at the core of every successful event. While our event audit confirmed that Apartmentalize is loved as an annual education conference and industry reunion, it also uncovered opportunities to creatively delight attendees, leading them through the Apartmentalize experience with greater intentionality and personalization.
Audience acquisition strategies aren’t one-size-fits-all. The marketing audit revealed a range of strategies and tactics that have been effective for NAA and could be expanded as the show evolves and attendees’ needs change. It also uncovered areas where a closer look is needed to ensure NAA is targeting the correct audiences for growth, and also informing the audience of opportunities that they may not realize exist within the Apartmentalize experience.
Audience acquisition strategies aren’t one-size-fits-all. The marketing audit revealed a range of strategies and tactics that have been effective for NAA and could be expanded as the show evolves and attendees’ needs change. It also uncovered areas where a closer look is needed to ensure NAA is targeting the correct audiences for growth, and also informing the audience of opportunities that they may not realize exist within the Apartmentalize experience.
The goal of any educational program is to create impactful, memorable experiences for attendees through dynamic speakers and engaging content. The audit advised NAA to leverage audience polls ahead of agenda planning to identify key topics. It also identified new formats and room layouts that are likely to resonate with Apartmentalize attendees.
The goal of any educational program is to create impactful, memorable experiences for attendees through dynamic speakers and engaging content. The audit advised NAA to leverage audience polls ahead of agenda planning to identify key topics. It also identified new formats and room layouts that are likely to resonate with Apartmentalize attendees.
