Problem

Cisco needed a highly functional, brand-forward space at the World Economic Forum in Davos that could serve as a hub for high-level meetings, media engagements, and strategic conversations with global leaders.

The space had to be adaptable for multiple daily events, reflect Cisco’s leadership among top tech companies, and accommodate VIPs, executives and government leaders. All of this had to be delivered with flawless execution in a complex, high-pressure setting.

Solution

Nth Degree Events partnered with Cisco to shape messaging and functionality for their WEF headquarters, securing the venue and delivering full interior and exterior execution.

The space featured a networking lounge and private boardrooms, hosting 100+ activations—70+ meetings, five tech demos, and three major receptions.

Tailored messaging and an interactive map showcased Cisco’s global impact. A standout reception, co-hosted with McLaren F1 and Global Citizen, included immersive videos and a live appearance by Lando Norris.

An interactive AI Readiness tool sparked executive dialogue around innovation, while Nth Degree ensured every detail aligned with Cisco’s strategic goals.

Result

Cisco’s presence at the World Economic Forum elevated its brand and reinforced its role as a trusted global tech leader. The space enabled strategic meetings with world leaders and key stakeholders, strengthening Cisco’s position in critical global conversations.

The event generated over 19 media articles with 1.1 million views and reached an estimated audience of 152 million. Social media saw strong engagement with more than 1.13K interactions.

Nth Degree Events created a dynamic headquarters that advanced Cisco’s focus on women in tech, global citizenship, and sustainability, laying the foundation for future success.

“Our presence at Davos is critical to advancing Cisco’s global leadership and strategic partnerships, and Nth Degree Events has been instrumental in bringing that vision to life. They consistently deliver a space that reflects our brand, supports high-level conversations, and meets the complex demands of the World Economic Forum. Their ability to evolve the experience year after year ensures we’re not just showing up—we’re standing out.”

Case Study Services

Event Strategy

At world-stage events like the World Economic Forum, success hinges on long-range planning, strategic execution and event expertise. Nth Degree Events began working with Cisco leadership six months ahead of Davos to shape the event’s brand narrative and space utilization strategy. We aligned the activation with Cisco’s top priorities—AI, hybrid work, sustainability, and global citizenship—and partnered with a local Davos agency to secure and customize one of the most desirable locations on the promenade. Together, we established a presence that stood out among competing global tech brands, serving as a platform for thought leadership and partnership building.

Event Strategy

At world-stage events like the World Economic Forum, success hinges on long-range planning, strategic execution and event expertise. Nth Degree Events began working with Cisco leadership six months ahead of Davos to shape the event’s brand narrative and space utilization strategy. We aligned the activation with Cisco’s top priorities—AI, hybrid work, sustainability, and global citizenship—and partnered with a local Davos agency to secure and customize one of the most desirable locations on the promenade. Together, we established a presence that stood out among competing global tech brands, serving as a platform for thought leadership and partnership building.

Creative & Experience Design

Designing for Davos requires more than a beautiful space—it demands functional elegance, flexibility and a deep understanding of audience needs. Spaces must communicate brand value while adapting seamlessly to a fluid schedule of VIPs, media, and global leaders. Nth Degree Events transformed a two-story venue into a dynamic, multi-use headquarters for executive networking, private boardrooms, select event spaces, and receptions, all extending Cisco’s mission to drive purpose-led conversations on equity and global impact.

Creative & Experience Design

Designing for Davos requires more than a beautiful space—it demands functional elegance, flexibility and a deep understanding of audience needs. Spaces must communicate brand value while adapting seamlessly to a fluid schedule of VIPs, media, and global leaders. Nth Degree Events transformed a two-story venue into a dynamic, multi-use headquarters for executive networking, private boardrooms, select event spaces, and receptions, all extending Cisco’s mission to drive purpose-led conversations on equity and global impact.

Event Operations

Behind every high-impact event is a backbone of seamless logistics. Especially in high-security, global venues. Nth Degree Events handled all onsite logistics, managing the international transport of Cisco’s advanced IT infrastructure from California to Davos, ensuring a secure, high-performance network on site. Our team coordinated daily venue operations—from catering schedules to 10-minute room flips—adapting in real-time to the demands of VIPs, press, and surprise engagements. Nth Degree Events navigated budget complexities, including currency fluctuations, and handled top-tier security coordination for heads of state, government officials, and C-level executives. It was flawless execution—start to finish.

Event Operations

Behind every high-impact event is a backbone of seamless logistics. Especially in high-security, global venues. Nth Degree Events handled all onsite logistics, managing the international transport of Cisco’s advanced IT infrastructure from California to Davos, ensuring a secure, high-performance network on site. Our team coordinated daily venue operations—from catering schedules to 10-minute room flips—adapting in real-time to the demands of VIPs, press, and surprise engagements. Nth Degree Events navigated budget complexities, including currency fluctuations, and handled top-tier security coordination for heads of state, government officials, and C-level executives. It was flawless execution—start to finish.

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